Gather requirements from stakeholders (executives, marketing, IT, customers).Identify key business objectives (e.g., increase sales, improve user engagement, enhance accessibility).
Conduct user research (surveys, interviews, analytics review). Develop user personas to represent different audience segments. Define user journeys and pain points to optimize navigation and content. Ensure accessibility and usability best practices are followed.
Document core website features (e.g., search, contact forms, e-commerce capabilities). Define performance expectations (speed, responsiveness, uptime). Outline security and compliance needs (GDPR, data protection).
Map out current vs. proposed website workflows. Identify areas for automation (e.g., chatbot for FAQs, self-service portals). Define integration points with other systems (CRM, ERP, analytics tools).
Establish data storage, retrieval, and security protocols. Determine content governance (who updates what, approval workflows). Define SEO and digital marketing integration strategies.
Assess technical options (custom development vs. CMS like WordPress, Shopify). Compare costs and ROI for different implementation strategies. Work with developers and UX/UI designers to validate feasibility.
Define MVP (Minimum Viable Product) and release phases. Work in sprints to continuously refine requirements and features. Conduct usability testing and gather feedback from test users.
Develop training materials for content managers/admins. Set up performance monitoring tools (Google Analytics, heatmaps). Implement feedback loops for continuous improvements.
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